mutoni:

Magatte Wade - Disruptive Brands as Cultural Innovation

#Real Talk - A must-listen!!

Magatte Wade is an inspiring African woman. 

In this TED talk, she talks about African development (Africa as an economic and cultural power), the power of branding, and how ONE person can really make a change! 

Excerpt:

“America is winning because it has invited itself in each one of our hearts”

— Where do young Africans want to go before anywhere else in the world? AMERICA 

— What passport do young Africans want to have first before anything else? AMERICA

— What are your favorite brands? Google, Facebook, Nike… They managed to build powerful consumer brands.

“Your country is going to go where your youth is”

(Source: youtube.com)